Hi, I’m Rodrigo. I make complicated things feel simple.

In 15+ years I’ve gone from web designer at agencies in Santiago to co-founding a design studio in Helsinki and leading design teams at digital agencies for clients like Finnair and Nokia. Since 2021 I’ve designed B2B and B2C products at scale: retail planning at Relex, and now booking at BeeHealthy, a healthcare platform serving 80% of Finland’s public sector and the #1 healthcare app in the UAE. Today I work where design, product and business meet, in cross-functional teams from early discovery to shipped interfaces.

Over the years I’ve found that the problems I enjoy most are the tricky ones, where lots of people, rules and data meet. My job is to make all of that feel simple for the person on the other side of the screen.

Outside work

I live in Ekenäs, a small town on the south coast of Finland, with my family in a 100-year-old wooden house that’s always halfway through a renovation. When I’m not fixing something, I’m running, playing tennis or drums, digging through vinyl, or cooking Chilean food for anyone who comes over. I’m also trying to grow a lemon tree from seed. In Finland. Wish me luck.