Rodrigo Araya — senior product designer
Hi, I’m Rodrigo, a product designer with 15+ years of experience. I help teams turn fuzzy ideas into clear products, from complex B2B tools to consumer apps on iOS and Android. Right now I design booking at BeeHealthy, used across 80% of Finland’s public sector and in the #1 healthcare app in the UAE.
Clients & teams
BeeHealthy, Relex, Finnair, Nokia, HMD, Fortum
Leadership
Co-founded a studio, led design teams
Complex systems
Booking platform with 5,000+ bookings a day, healthcare integrations, retail planning
Selected work
BeeHealthy booking: one flow, many brands
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Standalone booking: from idea to decision
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Relex trade promotion planner
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Relex workforce shift view
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Poggi inventory monitoring
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How I work
I work where design, product and business meet.
I like to join early, in the problem space, where the real questions are: why we’re solving this, and for whom. Producing screens is getting cheap. Deciding what’s right for the people using them isn’t, and that’s where I put my energy. I start every project curious rather than certain.
01
Start with people
02
Decide together
03
Make it tangible early
04
Do the hard detail work
Everyone around the problem knows something.
Users, customers, sales, the team. I gather what they know, listen for pain points, and watch things in action whenever I can. Empathy for the problem comes before any idea of a solution.
Interviews · Observation · Market insight
Contact
Let’s work together.
If you’re building something complex and want it to feel simple, I’d like to hear about it.
© Rodrigo Araya 2026